Progress is in our name

We are our purpose

Since opening our doors in 1937, Progressive has been more than just a company. We're a group of individuals who challenge the status quo and advocate for progress—it's right in our name. Our Core Values—Integrity, Golden Rule, Objectives, Excellence, and Profit—are not just words on a page. They are the guiding principles that define how we do business. But we are more than our values.

Our purpose goes beyond profit. Our purpose is about the role we play in people's lives and in society. It's who we are and it's about making a difference, making an impact, and making the world a better place.

To put it simply: We exist to help people move forward and live fully.

"We exist to help" is a testament to our unwavering commitment to our customers. We are here to provide the coverage and care you need, when you need it.
"Move forward" is a promise that our products and services are designed to empower you. We help you recover from loss and generate the momentum you need to make measurable progress toward a brighter future.
"Live fully" is our pledge to give you peace of mind. With us by your side, you can pursue what matters most without fear of setbacks. You can live your life to the fullest.

Progress on the road

Our business started with affordable car insurance, so naturally, the road is where we dedicated our initial commitment to promoting equity. That means fair and equitable access to vehicles, safety education, and more.

Keys to Progress^® program

Progress in the home

From creating sustainable living environments to helping citizens remain in dependable housing, see how we're working to promote equity and enable access for those who need it most.

Homelessness Support

Progress in business

When we create an environment where everyone has the opportunity to succeed, it benefits individuals, businesses, and society as a whole. Check out how we're helping provide more opportunities and create more equity in business.

Keys to Progress^® Commercial Lines Truck Program

“For me, ‘moving forward and living fully’ means measurable progress toward a more promising future and helping our customers and our communities live the truest, most full expression of their lives.”

Tricia Griffith

President & Chief Executive Officer

Show video transcript

VOICEOVER:

Life is the sum of our moments. Combined, they form a mosaic of varied experiences and emotions. The mix of pride and worry watching your child drive away for the first time. The rush of achievement walking into your first home after saving for years. The optimism felt the moment your passion finally becomes your livelihood. Moments like these create momentum towards a life fully lived.

Multiplied by millions, they propel our collective progress. But progress is never linear. For decades, insurance has promised to protect what matters most. But that promise has gotten more complicated. In today's world, where it often feels so hard to get ahead, returning people to normal is no longer enough. Progressive was founded on the belief that insurance should do more.

We believe every person deserves to feel valued, respected and have access to the protection they need. We believe peace of mind frees people to pursue what they want. And we believe when people look ahead and challenge the status quo, progress is made. That's why we continue to innovate. Not just to protect, but to propel people forward.

While other companies talk about dreams, we want to help more people make tangible progress.

We are Progressive. And we exist to help people move forward and live fully.