Buying a motorcycle online

Most sites have advanced search functions that allow users to find the type of motorcycle, features, make and model, or price range of the bikes they're most interested in buying.

Not all listings are legitimate, and some websites are more trustworthy than others. Reputable sites like Cycle Trader take measures to ensure their listings aren't fraudulent. In an interview with Motorcyclist Online, Cycle Trader Executive Vice President Paige Bouma described their efforts: "We have an entire fraud department and really spend a lot of time looking for fraud trends, then flagging units before they come on if they think there's any fraud associated with them."

Private listings on less reputable websites aren't put through the same levels or scrutiny, which means it's up to you to evaluate the seller and the motorcycle. Here are a few ways to protect yourself:

• Look at reviews. Whether buying from an online marketplace, dealership, or a private seller, it's important to look at online reviews. These can give you an idea of how reliable the seller is and any issues that buyers have experienced in past transactions.
• Read the description. Most listings will provide a description of the motorcycle, including the price, make and model of the bike. But a product description that offers more details, including features, bike history, and even defects or quirks, is often a more trusted dealer.
• Analyze pictures and videos. Any serious listing should include high-quality photos of the motorcycle. Most listings will also include videos so buyers can get a 360-degree view of the bike. Look closely at the photos and videos and note any dents, scuffs, paint damage, and other indicators that the bike has unseen or undisclosed damage.

Speak directly with the seller on the phone or set up a video call. Video allows you to get a closer look at the motorcycle and ask any questions you have about its condition. Ask the seller to shift gears, demonstrate the brakes, and open the fuel tank. Seeing and hearing the bike on video will give you an idea of any problems you should be aware of and how smoothly the motorcycle operates.

While you might be comfortable with the listing and the seller, it's a good idea to have a mechanic inspect the motorcycle before making a purchase. Look for a mechanic in the seller's area with a good reputation. A motorcycle inspection is essential if you're buying from a private seller and not a dealer.

The final steps in buying a motorcycle online are agreeing to terms, managing payment, and organizing pickup or delivery. If you're paying in full, you might consider safeguarding your purchase through an escrow service. Escrow services act as a neutral third party in major transactions, only transferring the funds from the buyer to the seller when terms are met. Be sure to communicate with the seller on expectations for delivery or pickup and clarify any extra costs if your motorcycle is being delivered.